La San Marco supports events featuring young people, with the aim of fostering growth and sports, and promoting positive social values such as team spirit, collective commitment, and the ability to face challenges together. It also actively supports sustainable and innovative projects aimed at creating economic, environmental and social value.
One of the most notable initiatives promoted by the company has been in support of a community in northern Thailand where, since the 1990s, a group of missionaries has been working to provide schooling for villagers aimed at securing jobs and income for their families. Our machines, donated to the missionaries working in the high mountains of northern Thailand, have contributed to the creation of a virtuous economic network allowing a remarkable economic and lifestyle growth of the local community.
Force 9 of London: an example of our commitment to corporate social responsibility.
The project is the brainchild of professional skipper Giorgio Pitter, who, after a lifetime spent challenging nature with fascinating ocean crossings and competing in the world’s most prestigious regattas, decided to embark on a very special educational path: to initiate a group of inexperienced young and very young enthusiasts into the world of sailing. Through a series of challenges throughout the Mediterranean and supported by Pitter’s advice, the youngsters discover the discipline of sailing and, with it, the values of sport and human relationships. Values that La San Marco shares, subscribes to and supports with immense pleasure, in the belief that young people-as Pitter says-have great energy and potential that is sometimes unexpressed. The goal, achieved, was to bring together Trieste’s strongest group of Laser class athletes with offshore sailing experts to create an unprecedented winning group.
The first edition of the “Europa Unita” tournament dates back to 2004, it was born in Gradisca d’Isonzo to pay homage to the spirit of brotherhood of 10 of the nations that are part of the European Community, including neighbouring Slovenia.
The Tournament was born with the idea of a fair confrontation among the European Under 16 national teams; and had a turning point in 2008, when Israel, a non-European team, joined it. Since 2009, the Tournament has opened up definitively to the rest of the continents, achieving unexpected success: requests for participation immediately exceed the available places, so much so that the organizers consider the need to expand the grouping formula. In 2009, therefore, the name “Torneo Europa Unita” was transformed into a “Torneo delle Nazioni” and Austria was involved in addition to Slovenia, already present in the organization since the first edition. This makes clear that the tournament is given the maximum cross-border value not only in sporting, but also in political and social terms: the Tournament is in fact unique in its kind with Under 16 national teams which, divided into groups, play matches both on Italian and Slovenian territory.
The Caffè Bruno project was started by a group of missionaries working in Thailand to provide work and study for local people.
Local production of excellent quality coffee has been started, with the goal of raising revenue to invest in supporting the children’s studies. And that is why we decided to make our contribution, offering our own espresso machine that would allow this small community to best extract all the wonderful characteristics of the excellent Arabica it produces. With this gesture we have helped create a pathway to study for more than 400 boys.
We have been supporting this sporting reality since 2012 as we believe in the values of sport and of Polisportiva Nordest, which in 2022 has received the bronze star for Paralympic sporting merit.
Sport educates to relationships with others, strengthens team spirit and a sense of belonging to a group. All fundamental values in a society increasingly driven towards isolation and dominated by fears of facing the challenges that reality imposes, also due to the excessive use of social networks. Sport goes in search of fear to dominate it, of effort to triumph over it, of difficulties to overcome them, as Baron Pierre de Coubertin, pedagogue and founder of the modern Olympic Games wrote. In front of a sporting success, the expression “great achievement” is used. Behind the success of a company there is often talk of “team play”. The points of contact between the world of business and sport are not limited to linguistic details. The teamwork that leads a company to success is the same crucial value possessed by the great sports teams. Sportsmen and businessmen who find themselves sharing the same values of commitment, loyalty, respect for the rules and for the opponents. Sport, like music, is something universal, something that is understood all over the world, regardless of social, ethnic or religious differences. Not only is sport universal, but so are its values (Jacques Rogge, former IOC president).